
Blackberry Jam
Blackberry Jam is a deep blackberry brunette infused with rich violet and berry toned reflects for a glossy, syrupy finish. Dark, juicy and beautifully dimensional with soft flashes of plum and wine in the light.
Who is this for:
Perfect for brunettes wanting something rich and moody without going overly red or vibrant.
Ideal for those who love deep glossy tones, cooler berry reflects and hair that looks luxurious and light catching in every season.
Beautiful for enhancing darker bases or reviving faded burgundy tones.

Blackberry Jam
blends deep brunette richness with cool blackberry and plum reflects to create a glossy, multidimensional finish inspired by crushed berries and dark fruit preserves.
In lower lighting the colour appears deep and velvety, while natural light reveals flashes of violet, berry and wine tones running softly throughout the hair.
This shade is ideal for anyone wanting depth, shine and subtle colour play without committing to brighter reds or fashion tones. The cooler berry reflects create softness and movement while keeping the overall look sophisticated, rich and wearable.
Maintenance:
Berry and violet tones naturally soften over time, especially on pre lightened hair, so gloss appointments every 6–8 weeks help maintain richness and shine.
Sulphate free, colour safe products will help preserve the cooler berry reflects and prevent premature fading.
As Blackberry Jam fades, it softens into a rich plum brunette with subtle violet undertones.
Hairdresser’s Tip:
Deep berry brunettes look their most luxurious when the hair is smooth and reflective.
Hydration and regular glossing treatments help Blackberry Jam keep its juicy shine and dimensional berry glow between appointments.